Objective – Manage the backend application to handle loan related requests received from direct channels and partner platforms.

Tech Stack – Java, Spring MVC, JSP, AWS

Solution
Web based app with a CRM application which allows users to submit their loan application as per the lender criteria defined from the Admin portal.

Features
Created the registration process for a lender / partner integration
Developed backend APIs for a partner to be called from their native app
Enabled GTM based integration to manage user journey during the loan process and re-target the users
Created new feature to allow DSAs to be setup

Impact
Increased user registrations by 10x in a span of 3 months as part of dedicated campaigns run over multiple platforms. Did code related modifications and backend optimizations to achieve the objectives